About MINGO

Built To Fix What's Broken.

Ticketing has worked the same way for a long time. Not because it's the best way. Because nobody built something better. We started MINGO because we thought we could.

Our story Our values
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EventLate Checkout | Dublin
DateApr 12, 2026
VenueThe Ambassador, Dublin
StatusValid
17:17
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Late Checkout | Dublin

The Ambassador - Apr 12, 2026

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01 — What we saw

Ticketing Wasn't Built For How It's Used Today.

The infrastructure was built for a world that no longer exists. We looked at what was actually happening.

  • Control moved away from organisers
  • Pricing became harder to follow
  • Resale markets formed outside the system

Old system

How a ticket used to travel

Promoter creates event → large platform lists it → buyers pick it up → resellers re-list at 3×. Each step adds cost and distance from the organiser.

02 — Where we came from

Built From The Ground Up.

No legacy codebase. No inherited assumptions. We started from what the system should look like, then built toward it.

Events happen everywhere. The infrastructure that supports them shouldn't feel like it was built for one city in one era.

What we built for:

  • Organiser control, not platform dependency
  • Transparent pricing from day one
  • Resale that works in the system, not around it
03 — Why ticketing

Where It Could Make A Difference.

We looked at a lot of industries. Ticketing stood out for one reason: the gap between how much it matters to people and how well it actually works was bigger here than almost anywhere else.

High impact

Live events are once-in-a-lifetime experiences. The infrastructure should reflect that.

Mass adoption

Billions of tickets sold every year. The scale means marginal improvements have massive aggregate effect.

Clear problems

Fraud, scalping, hidden fees, organiser lock-in. The problems are not subtle. Neither should the solutions be.

Real opportunity

The incumbents have had decades. The technology to do this properly now exists. The timing is right.

04 — The approach

Rebuilding The System Properly.

Every part of the platform was designed from a clear principle: whoever put the event on should be the one in control.

Organiser-first Events are created, priced, and controlled by the organiser — not the platform.
Transparent fees Every fee is visible, predictable, and consistent from the first page to checkout.
Managed resale Resale exists inside the platform. Organisers set the rules. Fans see verified prices.
Token-based incentives $MINGO rewards loyalty, early access, and in-venue spending — without requiring token use.
No lock-in Your data, your audience, your event history. Export it whenever you want.
05 — What we believe

Systems Should Work The Way They're Expected To.

We are not trying to add complexity. We are trying to remove the parts that were never necessary.

Accountability. If something goes wrong, it should be obvious whose responsibility it is and what happens next.

Respect. Fans are customers, not just data points. Organisers are partners, not platform tenants.

Transparency. Every fee, every policy, every rule should be readable before you commit to anything.

Quality. The experience of buying a ticket and attending an event should feel as considered as the event itself.

Get started

The New Standard For Ticketing.

Whether you're running events or going to them, MINGO is built around how it should actually work.

For Organisers For Fans